July 2023
How to WOW your customers with your retail space
First impressions count! For retail space, studies show that a customer’s first impression is made within the first 15 feet after they enter your doors.
A well-designed and aesthetically appealing retail space can have a significant impact on your business. It can attract more customers, increase foot traffic, and ultimately boost your sales. A visually pleasing store can create a positive first experience and encourage customers to keep coming back for more.
An attractive retail space can also differentiate your brand from competitors and increase your brand recognition. Be sure to not only consider your brand's color palette in your design but your overall look and feel to build brand equity. Do you want to convey trustworthiness? High-tech products or services? A can-do attitude? Your brand's defined qualities can and should be reinforced in the design of your space, from layout to wall coverings to furniture and beyond.
Make sure your layout is well organized and easy to navigate to improve customer satisfaction and encourage sales. Research on consumer behavior shows that a vast majority of customers travel counter-clockwise around a space. Consider this valuable information as you design a natural path through your business. Keep customers engaged through the use of displays, signage, interactive stations and strategic merchandising that route them through your store at a leisurely pace.
Keep your space fresh and current. Experts suggest a light refresh in retail space every three years, as design trends change and fixtures wear and break. A full remodel is recommended every five to seven years. Nothing says, "I'm not fully invested in my customers' experience" more quickly than dated -- or worse, unkempt -- retail space.
At Peter Schwabe, Inc., we have decades of experience creating “WOW” retail space that can inspire customers to buy. Let us help you create a space that impresses your customers and drives your business forward. We respect the urgency of getting your space open and ready for business. Whether you are an independent owner or part of a large national franchise, keeping (or getting) your doors open for business quickly is critical to your bottom line. We are the contractors you can rely on when schedule matters.
Investing in an attractive retail space is a smart business decision that can yield long-term benefits. For more information on how Peter Schwabe, Inc. can help with your next construction project, contact Michael Gilbert, Director of Business Development, at 262-352-9786 or mgilbert@pschwabe.com.
Project Profile: Volkswagen Milwaukee North
Peter Schwabe, Inc. is completing the finishing touches on this beautiful Volkswagen auto dealership remodel! This project included the extensive remodel and expansion of an existing VW dealership in Glendale, Wisconsin. The new space features a fully updated showroom and additional offices to handle increased traffic. Additionally, the Service Center reception area received a full update with new lighting, ceiling, flooring and furniture. Peter Schwabe, Inc. was able to run this project as a live remodel with very minimal disruption to current operations.
SEE MORE PROJECT PHOTOS
What's new at Peter Schwabe, Inc.?
Our team continues to GROW! Please help us welcome Randy Koehler, project manager, and Denise Rimmer, administrative assistant. We're seeking first-class, people-focused, scrappy and positive people to add to our team. If you know of someone who meets these core values, please send them to Kadi Nowak at knowak@pschwabe.com or 262.662.5551.
Our Quarterly Meeting gave us the chance to RECONNECT with our team, REFLECT on the past few months and RECHARGE for the next. Together, we celebrate our SUCCESSES and set goals for CONTINUOUS IMPROVEMENT. This type of leadership and team building is part of what makes Peter Schwabe, Inc. a leading service provider and great place to build a career.